There Is No Room For Fiefdoms in Business

Posted by Lou Imbriano

The past week I have run into a couple of blatant examples of how fiefdoms rule the way people and, worse, their organizations operate. The mere definition of it reeks of potential issues and pitfalls: Something over which one dominant person or group exercises control (thefreedictionary.com). Before I tear down the fiefdom model, I should point out that there are positive qualities that exist due to the protective nature of this sub-structure. When it comes to fiefdoms, there can be much passion and pride in the specific area. Folks have put time and work into getting the area to a place w

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The NFL Dropped The Ball With Super Social Media

Posted by Lou Imbriano

The Super Bowl is the Grand-Daddy of all sporting events in the U.S. It’s so huge that it achieves a 78 share of the U.S. TV market on a regular basis. The NFL and the networks form a power-house marketing machine that is unmatched in initiatives and revenue generation. This year, to the delight of many, the NFL established a Social Media Control Center to show how the league is ever-evolving to make sure it remains the juggernaut that has dominated sports for the past few decades. Let’s face facts: the NFL is the best-structured league in the world. Yes I said it, in the world. With th

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Super Sunday ~ Winning the Customer Offer

Posted by Lou Imbriano

It's Super Sunday, one of my favorite days of the year. This year is extra special because the team I was a fan of since I was a kid, the New England Patriots, is in the game. I can't tell you how blessed I have been as a fan living in Boston all my life. The Celtics, Patriots, Bruins and even the Red Sox have all won championships and now the Patriots have an opportunity to bring another one home. I am fortunate beyond being a fan; I have also had the opportunity to work in sports radio and at the Patriots, providing me with incredible access and experiences. Elizabeth King and I were able to

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