The Crazy Train That Led To Patriots Introductions

Posted by Lou Imbriano

I have a fun, behind the scenes story that I was just telling Patricia and the kids and I thought it would be of interest to many Patriots fans, especially with the kickoff to the NFL season upon us. What triggered this story was watching the movie The Doors the other night on TV. During the movie there was a scene with the cantata Carmina Burana, composed by Carl Orff, playing in the background. If you are a Patriots fan and have been to games at both Foxboro Stadium and Gillette Stadium, you will recognize the work as the music played prior to the players running out of the inflatable tu

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Relationships Equal Revenue

Posted by Lou Imbriano

There are many preconceived notions on the art of the close and how to convince people to buy your products and services. The word “convince” or the concept to “persuade” is what leads people astray. The notion of the ABC’s of Sales that has been popularized by the movie Glengarry Glen Ross has led people to believe that sales people should Always Be Closing. This has skewed the thought of new business. It’s not about “the ask”, it’s all about what is done to get to the ask. The true ABC’s of new business and sales needs to stand for Always Be Creating. If that’s the cas

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Dream Jobs Are Not Accidents

Posted by Lou Imbriano

I have been very fortunate to have, what many people would consider to be dream jobs. While in college, I interned at NESN, got my first “real job” at WHDH Radio, I then built a career at Sports Radio WEEI, the New England Patriots, Gillette Stadium, and the New England Revolution. I did all this before starting my own marketing firm, teaching at Boston College, getting published, and having many lifetimes of unique experiences. I am leaving out a bunch of stuff, but I am not writing this to give you my resume. I think most would agree that I have been blessed with dream jobs, yet none of

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