I was very fortunate to have had a strong family presence in my life. There was always family around us, and plenty of wisdom and experience that came with it. When I was growing up, we lived in a three-decker tenement; each floor had an apartment. We lived on the third floor, and my maternal […]
read moreDon’t Fear Making The Leap To New Beginnings
When I told folks that I was leaving the New England Patriots, many people thought I was crazy. I was Chief Marketing Officer for the three-time World Champions; why would I ever want to leave? I know that my role at the Patriots would be a dream job for most; in fact, when I was […]
read moreBe True To Your Mission And It Will Be True To You
When I ran marketing for Sports Radio WEEI in Boston, we spent an ample amount of time sending interns out to different sports venues prior to games to blanket the area with WEEI paraphernalia – all to engage with sports fans, our core target demographic. The reason we were so successful in reaching our targeted listener was […]
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