The Tale Of The Two Turtles

Recently, my kids (and therefore, my wife and I) got a dose of reality when they discovered there was no such thing as the Tooth Fairy. To make matters even worse, that discussion led to the truth about Santa Claus. Let me just say, it was an emotional day and an absolute loss of innocence […]

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Create Memorable Moments

No matter what business you are in, it is your responsibility to separate yourself from your competitors. It’s really as simple as that. Macy’s vs. Gimbels, Coke vs. Pepsi, or Visa vs. MasterCard.  If you look at these examples, there really aren’t monumental differences between them. And I am referring to reality, not perception. Pepsi […]

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