Practice, Practice, Practice

How will you become great at building business relationships that lead to closing deals? Practice, practice, practice. The only way you can be a skilled relationship architect is if you know the tools needed to build good relationships, and then practice. Football teams practice for five days to prepare for one game. Bands practice every […]

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Custodian of the Brand

It is imperative that every company employee become the Custodian of the Brand. The whole concept of, “it’s not my job, I don’t do that,” is crazy! You have to hold the consumer’s hand even if another department owns the function. You have to bring the consumer comfort all the way to the point of […]

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