Creating Ice Breakers

I am fortunate to have three Super Bowl rings. They are big and gaudy, so people notice them. I wear one every day, partially because it’s fun, and partially because when people see one of the Patriots Super Bowl rings, they ask questions, and want to hold it and try it on. A Super Bowl […]

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Why Marketing Should Run Reception

When I was in radio, I used to call the Red Sox all the time to book folks to come onto the show. The elderly woman answering the main line used to pick up the phone and screech, “RED SOX.” Believe me, seeing it in print just doesn’t do it justice. I would then ask […]

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Is It Business or Personal?

A Collage of Memorabilia from My Career I was a producer for Eddie Andelman, “The Dean of Sports Talk Radio”, in Boston after I got out of college. Yes, for those of you in Boston old enough to remember, I am “that” Lou – (aka Lou, Lou, Lou). My job as producer was to call […]

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