Why Marketing Should Run Reception

When I was in radio, I used to call the Red Sox all the time to book folks to come onto the show. The elderly woman answering the main line used to pick up the phone and screech, “RED SOX.” Believe me, seeing it in print just doesn’t do it justice. I would then ask […]

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Is It Business or Personal?

A Collage of Memorabilia from My Career I was a producer for Eddie Andelman, “The Dean of Sports Talk Radio”, in Boston after I got out of college. Yes, for those of you in Boston old enough to remember, I am “that” Lou – (aka Lou, Lou, Lou). My job as producer was to call […]

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Janitors & Kings

Typically, people are so consumed with various aspects of their own lives that they do not pay the necessary attention to truly see what is going on in the lives of others. It’s not that folks do not care – it’s purely a time management issue. If you are going to invest time to really […]

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