At the beginning of the year, I wrote a post about how I lost my fandom: The Snow Bowl Took Away My Fandom. It describes how the Snow Bowl in Foxboro Stadium in 2001 was my last recollection of being a sports fan. It’s not that I stopped being a fan, it was just that the […]
read moreTransactional vs. Relationship Oriented Marketing
When I took over marketing for the New England Patriots in 1997, the organization generated about $16 million in total marketing revenue (including suites and a very rudimentary version of club seats). The organization operated in a pure Transactional Methodology. Sales reps would “plop down” a package full of inventory from which companies would buy. […]
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