It was December 6, 2003, the day before the infamous Patriots/Dolphins Snow Game. I walked down to the person in charge of snow removal at Gillette Stadium and asked if there was complete confidence that we had the proper plan in place and that we were prepared for the forecasted snow. It was the first […]
read moreGillette Stadium Is Golden With Its McDonald’s Signage
When we were building Gillette Stadium, we had many things to think about to make sure we maximized revenue opportunities. We were constantly walking through the building, looking at every nook and cranny to make sure we were getting the most out of the building, without creating a NASCAR Stockcar out of our new facility […]
read moreTransactional vs. Relationship Oriented Marketing
When I took over marketing for the New England Patriots in 1997, the organization generated about $16 million in total marketing revenue (including suites and a very rudimentary version of club seats). The organization operated in a pure Transactional Methodology. Sales reps would “plop down” a package full of inventory from which companies would buy. […]
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