It was December 6, 2003, the day before the infamous Patriots/Dolphins Snow Game. I walked down to the person in charge of snow removal at Gillette Stadium and asked if there was complete confidence that we had the proper plan in place and that we were prepared for the forecasted snow. It was the first […]
read moreEmbrace New Beginnings
When I told folks that I was leaving the New England Patriots, many people thought I was crazy. I was Chief Marketing Officer for the three-time World Champions; why would I ever want to leave? I know that my role at the Patriots would be a dream job for most; in fact, when I was […]
read moreSuper Trips to the Super Bowl
Below is an excerpt from Winning the Customer describing Patriots Team Trips. During the two weeks prior to the Super Bowl the organization would “supersize” these trips and charge $15,000+ per couple. I was told that at Super Bowl XLVI the Patriots charged $20,000. Check out the transformation within the excerpt, and at the end […]
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