Sponsorship is an interesting animal, and many people, even those in the business, do not fully get what it takes to grow revenues through sponsorship. We encounter folks all the time who ask us to help them with their sponsorships but do not know what they are truly asking us to do. Most believe that […]
read moreTake The Ego Out Of Sports Marketing
Sports Marketing is unlike any other business you’ll experience. It’s one where the most powerful business people and visionary CEOs succumb to their fandom and make incredibly bad choices. I have witnessed this many times throughout my career and, initially, because it suited my short-term goals, I was a big fan of the ego buy […]
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