Sponsorship is an interesting animal, and many people, even those in the business, do not fully get what it takes to grow revenues through sponsorship. We encounter folks all the time who ask us to help them with their sponsorships but do not know what they are truly asking us to do. Most believe that […]
read moreBlogging Will Increase Fan Avidity
I have previously written that all companies, regardless of size, should support blogging on multiple levels, because a blog should be the sliding glass door to the soul of an organization. In sports, it’s even more true. Not only is it a great opportunity to engage with fans, but it’s also a mechanism to increase […]
read moreSo You Want A Career In Sports?
So you want to begin a career in sports? Well, don’t think you can just take a webinar or a two-week course and have the absolute answer to your dreams and wishes. There are no short cuts to succeeding in the sports business and getting your dream gig. Sure, if your uncle has a friend […]
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