Sponsorship is an interesting animal, and many people, even those in the business, do not fully get what it takes to grow revenues through sponsorship. We encounter folks all the time who ask us to help them with their sponsorships but do not know what they are truly asking us to do. Most believe that […]
read moreBeers Bring the Jeers, Wins Bring the Cheers
Since the news hit the media about the Red Sox pitchers having a couple of brews on days they were not in the rotation, the uproar and absurd comments have been aplenty. I don’t typically write about players’ behaviors or activities, because that really isn’t my area. However, a few people have asked me if […]
read moreBlogging Will Increase Fan Avidity
I have previously written that all companies, regardless of size, should support blogging on multiple levels, because a blog should be the sliding glass door to the soul of an organization. In sports, it’s even more true. Not only is it a great opportunity to engage with fans, but it’s also a mechanism to increase […]
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