Sports Marketing is unlike any other business you’ll experience. It’s one where the most powerful business people and visionary CEOs succumb to their fandom and make incredibly bad choices. I have witnessed this many times throughout my career and, initially, because it suited my short-term goals, I was a big fan of the ego buy […]
read moreSo You Want A Career In Sports?
So you want to begin a career in sports? Well, don’t think you can just take a webinar or a two-week course and have the absolute answer to your dreams and wishes. There are no short cuts to succeeding in the sports business and getting your dream gig. Sure, if your uncle has a friend […]
read moreThe Decisive Trinity – Three Factors To Think About When Making a Decision
When you lead an organization or a department, it is imperative to ensure everyone is on the same page and makes consistent decisions. A leader quite often struggles with the balance between controlling the important decisions and empowering those who work for him or her. It’s a delicate balance because, while you want to provide […]
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