Below is an excerpt from Winning the Customer describing Patriots Team Trips. During the two weeks prior to the Super Bowl the organization would “supersize” these trips and charge $15,000+ per couple. I was told that at Super Bowl XLVI the Patriots charged $20,000. Check out the transformation within the excerpt, and at the end […]
read moreMy Absolute Favorite Super Bowl Moments
It’s Super Bowl Sunday, and all week I have been sharing with you various stories about my work experiences surrounding the Super Bowl. I think I have shown that working for a team, and especially at the Super Bowl, is not all fun and games, but there’s a reason why we do it, why we […]
read moreSuper Experience, Super Stress
My first Super Bowl when I was with the New England Patriots was quite an experience. It was our last year in old Foxboro Stadium. We were maintaining and managing the marketing of that building, planning, marketing and selling the new building (set to be called CMGI Field at the time), and just like that, […]
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