How To Turn Your Customers Into Fans

Here’s a piece I wrote for Huffington Post that I thought I would link to so you could check it out. I hope you enjoy it.

As someone who comes from the sports and entertainment world, I view consumers from a different perspective than those who work in most “mainstream” businesses.

In our industry, consumers are fans, viewers or listeners. But the reality is, they’re still very much consumers. The question is, should every other industry view their consumers as something more? Should they take a page out of our playbook and look at consumers the way we do? I think so.

Click below to continue reading:

Huffington Post: How To Turn Your Customers Into Fans


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