Lead the Idea – Don’t Let the Idea Lead You

Here’s a guest post that I wrote for Catalyst from Ted Coiné that I thought I would link to so you could check it out. I hope you enjoy it.

Leadership is a game-changer regardless of what industry you are in or in what you are trying accomplish. The funny thing is that although a great leader is known to have significant impact, the “idea” is often considered to be more important than the leadership. Frequently, when marketers collaborate, the creative concept takes the lead over a team, structure or individual. This is a monumental mistake. Click below to link to the post:


Lead the Idea – Don’t Let the Idea Lead You




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