Well, it’s been one year since I started blogging, and never in a million years would I have thought that writing a blog would have been so rewarding. I have come to the conclusion that everyone should write a blog. Everyone. I do not care if you don’t think that you have anything to say, you most likely do and you should share your experiences with others. A blog is the sliding glass doors to your soul. Letting people take a peek in and visit is a remarkable and rewarding occurrence.
For me, writing a couple of times a week has helped me become more in tune with my ideas. Taking my thoughts and philosophies and putting them in a format for everyone to see has helped me become more precise with those thoughts. I took my strong opinions and fine-tuned them into a more coherent and thoughtful philosophical approach, and I found that when I shared them with others, it struck a chord. With each post I get emails, calls, notes and comments from readers telling me, “This is exactly what I needed today,” or “Thank you for reminding me of these principles,” or “I feel like we have both lived the same life.”
It’s humbling to read and hear those comments, which has, in itself, made writing the blog worthwhile. But there are so many more benefits in writing down your thoughts and posting them for others to see. People get to learn more about you and who you truly are. The perception of me was that I was always all about business, and that I needed to become more human. It probably was a true statement; it’s a hard thing to balance when you have objectives to achieve. A blog is a great way to break down those barriers to help humanize people, without losing a firm grip on the business side of things. Social media, in general, can help in this area, but blogs delve deeper and reveal much more about a person, both positive and negative. Depending on your approach, it can truly make you authentic.
The Relationship Architecture blog has also led to other tangible benefits for me. Because it defined my platform and honed my writing skills, I was able to get a book deal with McGraw-Hill, acquire speaking engagements, and set up meetings for potential business and clients. I realize that this may not be a typical or common outcome, but who’s to say that if you pour your soul into your writing the same will not happen for you. You are missing out on multiple levels if you do not seriously consider writing a blog. Even if you connect with just a few people and help them strive for something better, it is worth your effort; although, I believe you will experience much more than that.
So here’s what you need to do. Think about what your platform would be and what you would like to write about, for yourself and others. Do a little research on blogging and, most importantly, follow Mack Collier’s Twitter #blogchat on Sunday nights at 9pm EST. You will be able to ask questions and read advice from veteran bloggers about how to get things going and the guidelines to help you write the best blog possible. I had zero experience a year ago, and Blog Chat set me on the path to writing my blog. I have to also give a shout out to Lisa Petrilli, who started her blogging journey at the exact same time as I did. I know she would agree that the rewards have been endless. Happy Anniversary to you, Lisa, and your C-Level Strategies blog. And, Happy Birthday to the Relationship Architecture blog, it’s been 100 posts and one spectacular year of building.