It’s Super Sunday, one of my favorite days of the year. This year is extra special because the team I was a fan of since I was a kid, the New England Patriots, is in the game. I can’t tell you how blessed I have been as a fan living in Boston all my life. The Celtics, Patriots, Bruins and even the Red Sox have all won championships and now the Patriots have an opportunity to bring another one home. I am fortunate beyond being a fan; I have also had the opportunity to work in sports radio and at the Patriots, providing me with incredible access and experiences. Elizabeth King and I were able to collect a bunch of those stories from a business perspective and put them in our book Winning the Customer, which came out this past fall from McGraw-Hill.
No one person should have all the experiences that I was able to be a part of, so sharing them brings me great joy. Today, on Super Bowl Sunday, we would like to take it one step further with a special offer and opportunity for all who would like to participate. Today, and today ONLY, everyone who purchases a copy of Winning the Customer will be able join in on a special webinar in the spring. My guy Carter from One80, who sets up webinars for authors, tells me that we need to charge $199 per person for webinars of this type and we will, in the future, as well as offering a virtual class room for those wanting to learn about the sports industry. But for today, Super Bowl Sunday 2012, until the clock strikes midnight in whatever time zone you may be in, if you purchase a copy of Winning the Customer from any bookseller (Amazon, Barnes & Noble, 800CEORead, etc.) you will also receive FREE entrance into one of two seminars in the spring. ****THIS OFFER HAS BEEN EXTENDED TILL MIDNIGHT FEBRUARY 6, 2012****
The first webinar is about building relationships to increase revenues and include many of the principles we apply while consulting with organizations who hire us for large monthly retainers. The second webinar is an introduction to the sports industry and my advice and thoughts on how to approach the industry regardless of what level you think you are at (some owners of teams would be smart to jump in on this one). I know the question is coming… if you buy two books can you join in both webinars? Sure. As long as you show proof of purchase for two books dated today (2.5.12).
We think you will agree that the content in Winning the Customer alone is worth the price of the book, but throw in a webinar valued at $199 into the mix as an added bonus, it’s an offer you can’t refuse. Ok, I’m Italian, so there could be plenty of jokes that follow that line, but the reality is, we just hope you believe it’s an offer you can’t pass up. So go buy Winning the Customer and email the receipt dated February 5th, 2012 to events@winningthecustomer and we will put you on the list for the webinars. We will get back to you with all the details and you will be able to select one of the webinars being offered.
I hope you will join in on this Super Sunday Special offer and I hope that whatever team you are rooting for performs at the highest level. I don’t have to tell you who I am rooting for… Hope you have a great day and best wishes in Winning your Customer.